Consumers in the U.S. begin shopping for skincare products as teenagers, and according to the SkinStore’s forecast, will spend an average of $322.88 every year—for 47 years.
Collectively, Americans will spend $18.7 million on skincare in 2021, the report predicts, with an expected growth of 5.01% year on year.
Top Skincare Products
As the chart above shows, hand cream, lip care, and face tools are the top three trending skincare products of 2021, according to the SkinStore’s report.
A few highlights:
- Hand cream is America’s next big skincare product with 1,048,340 searches in the U.S. alone, equating to a 141% growth.
- Lip care is the second biggest growing product in the U.S.
- Vitamin C serum is the top skincare product of 2021, with over 1,479,630 searches in the U.S alone.
- Interest in men’s skincare has risen by 400% over the last five years, with skincare companies recording record profits in the billions, growing year-on-year by 16%.
The Ordinary is America’s Favorite Brand
SkinStore analyzed interests according to online searches across the U.S. to name “America’s Favorite Skincare Brand”—and Deciem’s The Ordinary won by a landslide.
Yearly online searches for The Ordinary increased by 71% last year, with 6,943,140 searches.
Which brands were next? DHC, La Roche-Posay, Bioderma, and Skinceuticals.
See the full report for more, including America’s favorite products, by state.